Industry
Retail & E-commerce
Commerce platforms, omnichannel operations, and sale-day resilience at 10× traffic.

Retail platforms are judged twice a year at 10× load and every day at 200 milliseconds. We engineer commerce that survives the festival sale, inventory truth that spans channels, and the analytics that turn transactions into merchandising decisions.
- Storefronts that buckle exactly when marketing succeeds
- Online, store, and marketplace inventories that disagree
- Checkout friction quietly taxing every campaign
- Customer data scattered across channels and tools
What we build here
Systems for retail & e-commerce
Headless commerce replatforming
Edge-cached storefronts and queue-protected checkout — 99.98% uptime through festival sales.
Omnichannel inventory & OMS
One stock truth across stores, warehouses, and marketplaces, with allocation rules you control.
Customer data platforms
Unified profiles powering segmentation, loyalty, and campaigns that measure actual attribution.
Retail analytics
Sell-through, basket, and conversion intelligence at merchandising cadence.
PIM and catalogue operations
One product record feeding storefront, marketplace and print — attributes, variants, media and enrichment workflow, so a listing changes in one place rather than four.
Warehouse and fulfilment (WMS)
Bin-level locations, picking strategies, packing and manifesting, wired to the OMS so an allocation promise and the physical stock agree.
Proof
What we shipped in retail & e-commerce
Replatforming a D2C brand for 10× sale-day traffic
Rebuilt a buckling storefront into a headless commerce platform — 99.98% uptime through festival sales and a 28% lift in conversion from speed alone.
99.98%Sale-day uptime
A salon and beauty booking marketplace
Booking for salon and beauty services, connecting customers with the providers who deliver them.
Taking a tailor's measurements with a phone camera
A platform for tailors where a customer's measurements are captured from a phone camera rather than a tape measure and a paper note.
Regulatory context
The rules that shape the build.
Not legal advice — the specific obligations that change what the software has to do, and that are cheapest to design for at the start.
Consumer Protection (E-Commerce) Rules 2020
Mandatory seller disclosure, country of origin, grievance officer and defined response timelines — all of which are product surfaces, not policy pages.
Legal Metrology (Packaged Commodities) Rules
Declarations that must appear on a listing: quantity, MRP, importer details.
GST e-invoicing and TCS
Marketplace tax collection at source, with the reconciliation that follows.
DPDP Act 2023
Consent for marketing, and the right to erasure across every system holding a customer record.
Nothing new arrives into an empty building. These are the systems that usually have to keep working, and talking to them is normally the larger half of the engagement.
- Magento or WooCommerce
- Unify/Ginesys retail ERP
- Third-party logistics APIs
- Legacy POS
- Marketplace seller panels
- LCP
- Page speed, where conversion lives
- Peak load
- Sale-day traffic held
- RTO rate
- Return to origin
Where we usually start
Services that come up most in retail & e-commerce.
Before you ask
Questions about retail & e-commerce
Next step
Bring us the problem. We will bring the architecture.
A discovery call takes forty-five minutes. You leave with our read on the problem, the shape of the system we would propose, and a straight answer on whether we are the right team for it.
- No sales deck
- An engineer on the call, not an account manager
- NDA before you share anything

